Abergavenny welcomed its newest addition, MaxiDeals, last week with a burst of colour despite the grey skies and rain.

The blue and yellow balloon arch that adorned the store's entrance was a beacon of cheer, drawing in a crowd of curious locals eager to explore the one-stop shop.

Prior to the opening, the store collaborated with Abergavenny Food Bank for a special 60 second trolley dash, which saw the company get their hands on £211 worth of goods for their charity!

A spokesperson of Abergavenny Food Bank expressed their gratitude for the opportunity, saying: “A massive thank you to Ian Gee from MaxiDeals who invited our volunteers to take part in a very generous 60 second trolley dash at the grand opening of their new store and thank to the MaxiDeals company for thinking about our community and the needs that lie within it.  

“These are challenging times for all of us, but for those who find themselves in crisis without financial back-up or other support, these are desperate times.MaxiDeals' support is just one example of our town's generosity towards the Foodbank.  We appreciate every donation given whether it is a tin of baked beans or a bag of shopping or a financial gift.  TOGETHER, we really do make a difference.

“Details on how to give can be found on the Abergavenny Foodbank website (abergavenny.foodbank.org.uk.) Our teams of volunteers are always ready to receive long life goods (tins, packets, cartons, jars) Tuesday and Wednesday mornings or you can donate via one of our collection sites such as Morrisons and Tesco.  Alternatively, we can be contacted via phone (07340795328) or email ([email protected])."

Following the charitable event, the official ribbon-cutting ceremony was led by the Mayor of Abergavenny, Councillor Chris Holland, who marked the store as open to the public.

MaxiDeals offer a variety of products, including gardening tools, household items, seasonal goods, and confectionery.

With new lines arriving every week across many categories, the company aim to bring quality everyday products to the community for their convenience whilst delivering a friendly professional service at all times.

Ahead of the opening, General Store Manager, Paul Mathers expressed his delight in being able to establish a branch in such a “vibrant” community. Mr Mathers commented: “We are very excited to be opening a store in Abergavenny. From just talking to people out and about in the town it really comes across as a very friendly vibrant community where everybody knows and supports each other.

“There is a real buzz about the place for sure!”